Pranit Dubey - Product Designer

Bidsquare Cloud

A fully Customizable Online Auction Management Software

OVERVIEW

Bidsquare Cloud is a auction platform where many leading auction houses can create their online presence under bidsquare cloud. Fully customizable software.

The aim of this project was to make a fully customizable online auction platform for all leading auction houses around United States

CLIENT

INDUSTRY

Auction & E-commerce

ROLE AND DURATION

Design Lead, Wireframing, Prototyping, UI Design, Maintenance

2021

Project Scope

As a design lead, I designed a fully customizable online auction system (for both both web and mobile) to help business
go online with robust features. Business Industrial Equipment, Real Estate, Fine Art, Furniture & Antiques, Jewelry & Watches, Cars & Truck and Travel. The goal was to build seamless and cost-effective software that enables run multiple online events and provides users with an unrivaled online buying & bidding experience.

Process

To define user needs and understand different user mental models, I referred to all auction houses research. To ensure the project go smoothly, I communicated frequently with stakeholders and cross-functional partners, and aligned with the Design System team on defining the component; To craft the design solutions, I went to design critique every week and actively asked for feedbacks from designer inside and outside of our team to iterate my design.

Here is the general process with 3 major stages: think, explore and build.

Success metrics

Engagement rate

How many users use the new customizabel online auction platform on Didsquare Cloud

Retention rate

How many users will keep using the Bidsquare Cloud after the launching?

Overall satisfaction rate in Product Quality Assessment (PQA)

How satisfied are people with the new Digital Auction Solution, when they perform certain tasks during PQA?

Overall satisfaction rate in usability testing

How satisfied are business users with the Digital Auction Solution?

Visuals

Customize Bidsquare Cloud to deliver a consistent brand and experience to your users on any device – desktop, tablet, and mobile

Visual concept of Bidsquare Cloud with prototype.

Project Learnings

Learn to navigate the project with limited research and embrace ambiguity

In an ideal world, when we start putting together the design brief and sketching design solutions, we have abundant research and data insights directly related to our project to leverage. However, some projects might have a smaller scope and due to the strict timeline and research team bandwidth, we probably won’t have research reports or resources directly related to our project. We can do our own research such as competitive analysis, dogfooding, flow analysis, and then list Jobs-to-be-done (JTBDs) and validate them with stakeholders.

Cross-functional collaboration is the key to move the project forward

Communicating frequently (yes over communication is appreciated 😁) with your cross-function team members can help us gather more context and insights in the project problem space, and having regular syncs with them is the key step to achieve alignments, especially if we want to tackle problems on a system level.

*This project is under NDA 🀫, so I cannot disclose more details, but feel free to contact me if you are interested in what I’ve done at Bidsquare Cloud!

Let’s Connect

Feel free to reach out for collaborations or just a friendly hello πŸ˜€

contact@pranitdubey.com

Bidsquare Cloud

A fully Customizable Online Auction Management Software

OVERVIEW

Bidsquare Cloud is a auction platform where many leading auction houses can create their online presence under bidsquare cloud. Fully customizable software.

The aim of this project was to make a fully customizable online auction platform for all leading auction houses around United States

CLIENT

INDUSTRY

Auction & E-commerce

ROLE AND DURATION

Design Lead, Wireframing, Prototyping, UI Design, Maintenance

2021

Project Scope

As a design lead, I designed a fully customizable online auction system (for both both web and mobile) to help business go online with robust features. Business Industrial Equipment, Real Estate, Fine Art, Furniture & Antiques, Jewelry & Watches, Cars & Truck and Travel. The goal was to build seamless and cost-effective software that enables run multiple online events and provides users with an unrivaled online buying & bidding experience.

Process

To define user needs and understand different user mental models, I referred to all auction houses research. To ensure the project go smoothly, I communicated frequently with stakeholders and cross-functional partners, and aligned with the Design System team on defining the component; To craft the design solutions, I went to design critique every week and actively asked for feedbacks from designer inside and outside of our team to iterate my design.

Here is the general process with 3 major stages: think, explore and build.

Success metrics

Engagement rate

How many users use the new customizabel online auction platform on Didsquare Cloud

Retention rate

How many users will keep using the Bidsquare Cloud after the launching?

Overall satisfaction rate in Product Quality Assessment (PQA)

How satisfied are people with the new Digital Auction Solution, when they perform certain tasks during PQA?

Overall satisfaction rate in usability testing

How satisfied are business users with the Digital Auction Solution?

Visuals

Customize Bidsquare Cloud to deliver a consistent brand and experience to your users on any device – desktop, tablet, and mobile

Visual concept of Bidsquare Cloud with prototype.

Project Learnings

Learn to navigate the project with limited research and embrace ambiguity

In an ideal world, when we start putting together the design brief and sketching design solutions, we have abundant research and data insights directly related to our project to leverage. However, some projects might have a smaller scope and due to the strict timeline and research team bandwidth, we probably won’t have research reports or resources directly related to our project. We can do our own research such as competitive analysis, dogfooding, flow analysis, and then list Jobs-to-be-done (JTBDs) and validate them with stakeholders.

Cross-functional collaboration is the key to move the project forward

Communicating frequently (yes over communication is appreciated 😁) with your cross-function team members can help us gather more context and insights in the project problem space, and having regular syncs with them is the key step to achieve alignments, especially if we want to tackle problems on a system level.

*This project is under NDA 🀫, so I cannot disclose more details, but feel free to contact me if you are interested in what I’ve done at Bidsquare Cloud!

Let’s Connect

Feel free to reach out for collaborations or just a friendly hello πŸ˜€

contact@pranitdubey.com