Tools, principles, and processes that shape thoughtful, scalable experiences.
Designing with empathy
Design Principles
Continuous Improvement
I believe in designing with iteration. Whether through testing, feedback or analytics, I continuously refine solutions to create better experience with every release.
Human Centered & Data-Informed
I combine empathy with data to design solutions that are not intuitive but also backed by evidence. Research, Usability testing and usage metrics guide my decisions.
Ai & Design Tools Integration
I use AI tools to boost design workflows, automate research analysis and explore early concepts faster. From GTP-based tools to visual patters detection, I stay curious and pragmatic about tech that improves the design process.
From Visual to Front-End Logic
With a background in visual design and hands-on knowledge of HTML/CSS, I bridge the gap between design and development. This helps me create interfaces that are not only beautiful but also technically feasible and scalable.
Human centered design -
My Design Process
Steps to crafting human-centric solutions
01
UX Research
This includes researching user needs, behaviours and pain points, conducting competitive analysis, brainstorming new features.
02
User Journey
Diving deep into the user journey and exploring stories, personas, channels and user decision making.
03
Design Exploration
Diverging wide and exploring a range of possible solutions. Testing, iterating, discussing and working through the problem.
04
Design Refinement
Refining a chosen direction and polishing visual design, preparing designs for engineering hand – off and documenting decisions made.
05
Hand-off
Working closely with engineering and product to ensure a successful hand-off and implementation process.
06
Monitoring
Just because a project is live doesn’t mean the work is done. I monitor its performance to discover ideas for improvement.